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A new category for mukbang involves ASMR (Autonomous Sensory Meridian Response). Anything and everything has been eaten in front of the Internet audience. It can vary from eating exotic food to a big bowl of noodles, or extremely sweet cakes. It’s not just Asia, but now there are people from all over the world live-streaming and recording themselves eating various kinds of meals. Mukbang influencers have garnered quite a following. Maybe similar to how some of you watch let’s play videos because you don’t have the game yet. So I enjoy seeing other people eat and describe to me how it tastes. Seafood is limited and expensive in my country. How about me? I watch seafood mukbang because I can’t eat it. Some relate it to the attractiveness of the host or because of the interactivity where they can suggest what the host should do or eat. On the media aspect of things, some enjoy the experience of having someone else cook and eat in front of them. Have you ever found yourself scrolling through social media and stopping when you see something appetizing? It’s closely related to why we enjoy watching cooking shows, however, it’s different when people actually stuff it in their mouths. Food responds to the basic instinct of humans. There had been many mukbang eating contests in Asia already, but it had been around on the Internet since about 2010. Mukbang (먹방) is a Korean word-creation based on their words for “eating” (meokneun ) and “broadcast” (bangsong). Let’s get more details on this Internet phenomenon. But then, I stopped a moment, asking myself, “Why am I enjoying watching people eat?”. covered with chili powder and bloves sauce. I could go on for hours just watching them stuff themselves with lobster, octopus, geoduck, etc. I’m watching people eat extremely spicy seafood.